About Us

About The Director

Zainab Fazal started her career in the human service sector in 2002 and has dedicated her clinical work, research and teaching in the area of Applied Behaviour Analysis (ABA). She has extensive experience working with individuals, families and agencies nationally and internationally. She provides a unique and compassionate approach and is dedicated to using behaviour analytic practices in ethical and realistic ways. She will bring a lot of fun, engaging methodologies and positive approaches to every agency and person she works with. Zainab loves using ACT and OBM strategies to enhance her clinical work.

Zainab completed her honours bachelors undergraduate degree in Psychology & Communication Studies at York University. She received her Master’s of Applied Disabilities Studies from Brock University and became a Board Certified Behaviour Analyst in 2014. She is a professor in Behavioural Psychology at Seneca College in Canada and is currently completing her Doctorate in Behavioural Health (DBH).

As a supervisor of an Inclusive Child Care Centre, I worked with Zainab Fazal to enhance the programs in order to provide a quality learning environment for children with autism. As a BCBA, Ms. Fazal worked very closely with child care staff, on site behaviour therapists and parents. She trained staff on appropriate methods of data collection, overseeing therapy sessions (allowing for hands on training), raised standard of care, held progress meetings with parents and held workshops for parents/staff. Ms. Fazal is very knowledgeable, caring, easily approachable, and her professionalism is something to be applauded.

Siddika Sumar, R.E.C.E.

Zainab drives the behavioural and communication program, establishes strategy and provides training to the team who support my complex needs adult son. She is methodical, insightful and creative in her approach. She maintains a calm and positive outlook and is not deterred by challenges. We are most appreciative of her guidance and participation in our son's life.


We worked with a variety of clients with Autism, ADHD and oppositional defiant disorder. Zainab supervised my work and was a great mentor. She is very reliable, knowledgeable, detail-oriented and passionate about her work. She is big on empowering parents on strategies and tools to raise happy and confident kids. Zainab’s passion for the work she does is reflected in the time and quality she puts in with all the clients she supervises. PArents always had wonderful things to say about her as they were able to see differences in their children in short periods of time.

Lauretta Bastian, Senior Behaviour Therapist


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    The Behaviour Company was established to help people access a remarkable science that is applicable to real life problems, affordable, and efficient.


    Ontario, Canada


    +1 647 545 7110